Terms of Use

These Terms of Use ("Terms") govern your access to and use of the website located at nuhaa.sa (the "Website"), operated by Nuhaa AI (نُهى), a sovereign AI advisory firm headquartered in Riyadh, Kingdom of Saudi Arabia ("Nuhaa AI", "we", "us", or "our"). By accessing or using the Website, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Website.

1. Acceptance of Terms

By accessing and using the Website, you represent that you have read, understood, and agree to be bound by these Terms in their entirety. These Terms constitute a legally binding agreement between you and Nuhaa AI.

2. About Nuhaa AI

Nuhaa AI is a sovereign AI advisory firm providing strategy, methodology, and advisory services for sovereign and regulated AI deployment to Saudi government bodies, regulators, and large regulated enterprises. Our headquarters are located in Riyadh, Kingdom of Saudi Arabia.

3. Permitted Use

You are permitted to access and use the Website solely for informational purposes to learn about Nuhaa AI's services and to submit briefing requests for legitimate business purposes.

4. Prohibited Conduct

You agree not to engage in any of the following prohibited activities:

Using the Website for any unlawful purpose or in violation of any applicable local, national, or international law or regulation.
Attempting to interfere with, disrupt, or compromise the integrity or security of the Website or its underlying systems.
Collecting or harvesting any personally identifiable information from the Website, except as expressly permitted for submitting a briefing request.
Impersonating any person or entity, or falsely stating or otherwise misrepresenting your affiliation with a person or entity.
Distributing viruses, malware, or any other harmful computer code.
Engaging in any activity that could disable, overburden, or impair the proper working of the Website.
Reproducing, duplicating, copying, selling, reselling, or exploiting any portion of the Website without our express written permission.

5. Intellectual Property

All content on the Website, including but not limited to text, graphics, logos, icons, images, audio clips, digital downloads, data compilations, and software, is the property of Nuhaa AI or its content suppliers and is protected by Saudi Arabian and international copyright laws. All rights are reserved. You may not use any content from the Website without the express written permission of Nuhaa AI.

6. Submissions via Briefing Form

Any information, including full name, role, organisation, country, prompt/notes, and optional preferred briefing format, submitted by you via the briefing request form on the Website is not considered confidential or proprietary, unless a separate, explicit confidentiality agreement is subsequently executed between you and Nuhaa AI. We will use this information solely for the purpose of responding to your request and for legitimate business communications.

7. Third-Party Links

The Website may contain links to third-party websites or services that are not owned or controlled by Nuhaa AI. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We do not endorse or make any representations about them. You acknowledge and agree that Nuhaa AI shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods, or services available on or through any such websites or services.

8. Disclaimer of Warranties

The Website is provided on an "as is" and "as available" basis, without any warranties of any kind, either express or implied. To the fullest extent permissible pursuant to applicable law, Nuhaa AI disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Nuhaa AI does not warrant that the Website will be uninterrupted, error-free, secure, or that any defects will be corrected.

9. Limitation of Liability

To the maximum extent permitted by applicable law, Nuhaa AI, its affiliates, directors, employees, agents, suppliers, or licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the Website; (ii) any conduct or content of any third party on the Website; or (iii) unauthorized access, use, or alteration of your transmissions or content. This limitation applies regardless of the legal theory, whether based on contract, tort (including negligence), or otherwise, and whether or not Nuhaa AI has been informed of the possibility of such damage, and even if a remedy set forth herein is found to have failed of its essential purpose. This limitation of liability shall be subject to any mandatory provisions of the laws of the Kingdom of Saudi Arabia.

10. Indemnification

You agree to defend, indemnify, and hold harmless Nuhaa AI, its affiliates, licensors, and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms or your use of the Website, including, but not limited to, any use of the Website's content, services, and products other than as expressly authorized in these Terms.

11. Suspension and Termination

We may suspend or terminate your access to the Website immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach these Terms. Upon termination, your right to use the Website will immediately cease.

12. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of the Kingdom of Saudi Arabia, without regard to its conflict of law principles. Any dispute, controversy, or claim arising out of or relating to these Terms or your use of the Website shall be subject to the exclusive jurisdiction of the competent courts in the Kingdom of Saudi Arabia.

13. Changes to these Terms

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. We will indicate that changes have been made by updating the "Effective Date" at the end of these Terms. By continuing to access or use our Website after those revisions become effective, you agree to be bound by the revised Terms.

14. Contact

If you have any questions about these Terms, please contact us at hello@nuhaa.sa.

15. Effective Date

22 April 2026